A common misunderstanding that you often find in Engineering-centric organizations is that “design” is simply the way it looks. In truth, design is the way it works. Dieter Rams had the following to say: “A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing-up products with a last-minute garment. The designer must be the gestaltingenieur or creative engineer. They synthesise the completed product from the various elements that make up its design.
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