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RIM: Just cut your losses and start afresh

Tech Industry198 words1 minutes to read

Research In Motion (creator of BlackBerry devices) has been tanking for quite some time. Now, that time is up.

That’s enough

Matt Alexander, writing for one37, in his piece entitled “That’s Enough, RIM”:

The Playbook is dead.

It’s taken a while for you to realize that, and I’m not convinced you’re fully aware, but you should really come to acknowledge it, RIM.

Bargain hunters are not going to pick up a Playbook and say, “Wow! I can’t believe everyone spoke so negatively about this!” They’re going to say, “Well it looks a lot like a Kindle Fire, but it has none of the functionality.” Considering the Kindle Fire came so long after the Playbook, but is already becoming such a household name, that’s just embarrassing.

Stop pushing a dead product. Cut your losses and leave it be.

Jim Dalrymple, writing for The Loop and commenting on Matt’s piece:

It seems to me the problems with RIM come from the top and until the co-CEOs are replaced, the company doesn’t stand a chance of making a comeback.

Further reading…

Ryan Parman

is an engineering manager with over 20 years of experience across software development, site reliability engineering, and security. He is the creator of SimplePie and AWS SDK for PHP, patented multifactor-authentication-as-a-service at WePay, defined much of the CI/CD and SRE disciplines at McGraw-Hill Education, and came up with the idea of “serverless, event-driven, responsive functions in the cloud” while at Amazon Web Services in 2010. Ryan's aptly-named blog, , is where he writes about ideas longer than . Ambivert. Curious. Not a coffee drinker.