Today, I’m introducing a refresh of the SimplePie logo and the most visible part of its brand. I’m calling this new branding style SimplePie Neue. This was originally posted to the SimplePie NG blog. The Icon I designed the original SimplePie logo back in 2005. At the time, Web 2.0 and Ajax were brand-new things to most web developers. Mac OS X “Tiger” 10.4 was the latest OS running on my 17” PowerBook G4, and while the hard glossy feel hadn’t yet taken over the Internet, shadows and gradients definitely had.